The launch of 4Queens is set in 2010 when it launches its first collection for the winter 2010 - 2011 and through it creates a network of affiliates throughout Greece and Cyprus. The same year sets up a model retail store in Petroupoli.

In 2011 4Queens strengthens its position by participating in branch exhibitions where it presents its 2 new collections and relocates its headquarters to the heart of Athens.

In 2012 focuses on strategic partnerships throughout Greece to make its collections accessible to a wider public and invests in know-how and training to deliver high quality service and innovative services.

In 2013 upgrades its website as well as its social networking pages and creates a modern online store to achieve instant communication with everyone.